Athletic Elite Partners with ProDirect & Nike for the First Official Sideline Community Camp

We are thrilled to announce that Athletic Elite has partnered with ProDirect and Nike to launch the very first official Sideline Community Camp—a significant milestone in our ongoing mission to empower youth through sport. This partnership marks a powerful collaboration aimed at providing young athletes with elite-level training, mentorship, and the tools they need to thrive both on and off the court.

The Sideline Community Camp: A New Chapter in Youth Development

The Sideline Community Camp is an extension of our groundbreaking initiative, The Sideline Project, which is dedicated to preventing youth violence and fostering positive development among at-risk youth in Northamptonshire. This camp is not just about basketball; it’s about creating a safe, supportive environment where young people can learn, grow, and be inspired to reach their full potential.

Held at Northampton School for Boys, the camp brought together young athletes from across the region for a week of intensive basketball training, life skills workshops, and community-building activities. Participants were coached by some of the best in the business, including professional players and trainers who shared their expertise and passion for the game.

A Partnership with Purpose

Our collaboration with ProDirect and Nike has been instrumental in making this camp a reality. Both brands are synonymous with excellence and innovation in sport, and their support has allowed us to deliver a truly exceptional experience for the participants.

Nike, a global leader in sportswear, provided each camper with top-of-the-line gear, including the latest Nike apparel and basketball shoes. This not only ensured that the young athletes were equipped with the best possible gear but also made them feel part of something bigger—connected to a brand that stands for excellence in sport.

ProDirect, known for its commitment to supporting athletes at all levels, played a crucial role in promoting the camp and helping us reach a wider audience. Their involvement has helped us engage more young people in our programs, broadening the impact of The Sideline Project.

Inspiring the Next Generation

The Sideline Community Camp was designed to do more than just improve basketball skills. It was about inspiring the next generation of athletes, scholars, and leaders. Throughout the camp, participants took part in workshops on positive psychology, crime prevention, and emotional resilience—tools that are essential for navigating the challenges of both sport and life.

One of the highlights of the camp was a special guest appearance by a professional basketball player who shared their personal journey, offering valuable insights and motivation to the young athletes. These moments of mentorship and inspiration are at the heart of what Athletic Elite stands for—using sport as a vehicle for personal growth and positive change.

A Bright Future Ahead

The success of the first official Sideline Community Camp is just the beginning. Our partnership with ProDirect and Nike sets the stage for future camps and events that will continue to engage, inspire, and empower young people across Northamptonshire and beyond. We are committed to building on this momentum, expanding our reach, and making a lasting impact in the communities we serve.

We extend our deepest gratitude to ProDirect and Nike for their unwavering support and belief in our mission. Together, we are not just changing the game—we are changing lives.

Stay tuned for more updates on our upcoming camps and events as we continue to work towards a brighter future for all young athletes.